NESCAFE Gold Crema:
"The First Hyper Realistic CGI Coffee Influencer Experience"
NESCAFE Gold Crema Partners with Influencers for First Hyper Realistic CGI Experience at Tops … read moreSupermarket.
Background:
Amidst the surge of Hyper Realistic CGI and Fake Out of Home ads, NESCAFE Gold Crema aims to leverage this trend to raise awareness about its availability at Tops Supermarket, one of leading supermarket in Thailand.
However, how can we create a stunning impression and simultaneously showcase product superiority without resorting to merely displaying oversized packages floating around the city like other products?
Execution Idea:
We collaborated with influencers to create the first-ever Hyper Realistic CGI x Influencer experience! Utilizing CGI, we transformed Tops Supermarket into an immersive NESCAFE Gold Crema experience. A giant coffee cup, accompanied by visuals mimicking the actual brewing process, highlights key product features such as the fine golden coffee powder and the rising crema layer when hot water is added, making them more vivid and tangible.
The influencers will guide viewers through this immersive experience, culminating with the message that what truly deserves everyone's attention at Tops is not just this immersive display, but the extraordinary product itself. It's a must-try that stands out, compelling you to experience it firsthand.
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