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Honda: Off the market - The professor's Honda
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An ad for a car where the car is completely covered in text. Why? Because that text is a declaration of love for the brand. And it is symbolic of a contradiction: a Honda owner who decides to sell it, makes an ad, but then realizes that they cannot do without their car. And so even the initial idea of showing it in all its beauty gives way to jealousy and the desire to hide it.
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