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Beer is great, but it’s full of carbs. The brewers at Hahn pulled off the impossible and created a great tasting beer with zero carbs meaning people can kick carbs without kicking
… read morebeer. How Good.
To launch the new product we enlisted the best boot in Australia AFL great ‘Buddy Franklin’ to kick carbs both literally and figuratively. To steer attention toward Buddy Franklin ahead of the launch we leaked BTS footage of what appeared to be a cooking show starring Buddy onto social media. The leaked footage was picked up by all major media outlets and gave Hahn a captive audience to launch their first ever zero carb beer. The official campaign was kicked off with a video showing Buddy kicking a football shaped ‘carb pinata’ into oblivion.
read less...Hayley Coope-Dempster: Thinkerbell Earned Group Account Director
Catherine Tomilson: Thinkerbell Earned Senior Account Director
Lauren McMillan: Thinkerbell Earned Senior Account Manager
Gerry Cyron - Thinkerbell Head of Planning
Laura Stevenson: Thinkerbell Executive Group Account Director
Client, Hahn
Chris Allan - Brand Director, Core Beer, Lion
Samantha Russo - Marketing Manager, Hahn
Sophie Breheny - Head of Corporate and Brand Communications
Kim Wong - Brand Manager, Hahn
Simon Rich - Creative Strategy Lead, Lion
Carol Kearney - Media Manager, Lion
Agency partners
UM Australia
Affinity
