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Web Film
Hahn: HAHN. Kick Carbs. Not Beer.
Beer is great, but it’s full of carbs. The brewers at Hahn pulled off the impossible and created a great tasting beer with zero carbs meaning people can kick carbs without kicking beer. How Good.
To launch the new product we enlisted the best boot in Australia AFL great ‘Buddy Franklin’ to kick carbs both literally and figuratively. To steer attention toward Buddy Franklin ahead of the launch we leaked BTS footage of what appeared to be a cooking show starring Buddy onto social media. The leaked footage was picked up by all major media outlets and gave Hahn a captive audience to launch their first ever zero carb beer. The official campaign was kicked off with a video showing Buddy kicking a football shaped ‘carb pinata’ into oblivion.
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