TV ad: Hahn: HAHN. Kick Carbs. Not Beer.

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Beer is great, but it’s full of carbs. The brewers at Hahn pulled off the impossible and created a great tasting beer with zero carbs meaning people can kick carbs without kicking beer. How Good.

To launch the new product we enlisted the best boot in Australia AFL great ‘Buddy Franklin’ to kick carbs both literally and figuratively. To steer attention toward Buddy Franklin ahead of the launch we leaked BTS footage of what appeared to be a cooking show starring Buddy onto social media. The leaked footage was picked up by all major media outlets and gave Hahn a captive audience to launch their first ever zero carb beer. The official campaign was kicked off with a video showing Buddy kicking a football shaped ‘carb pinata’ into oblivion.

Category Drinks, alcoholic
Client Lion
Agency Thinkerbell
Country Australia
Uploaded 1 August, 2024

Credits

National Chief Creative Officer
Jim Ingram
Chief Creative Officer
Paul Swann
Executive Creative Director
Sesh Moodley
Senior Copywriter
Zander Williment
Senior Art Director
Felix Ettelson
Group Account Director
Kiely Decker
Senior Account Director
Sophie Power
Chief Strategy Officer
Adam Ferrier

Other credits

Hayley Coope-Dempster: Thinkerbell Earned Group Account Director

Catherine Tomilson: Thinkerbell Earned Senior Account Director

Lauren McMillan: Thinkerbell Earned Senior Account Manager

Gerry Cyron - Thinkerbell Head of Planning

Laura Stevenson: Thinkerbell Executive Group Account Director

Client, Hahn

Chris Allan - Brand Director, Core Beer, Lion

Samantha Russo - Marketing Manager, Hahn

Sophie Breheny - Head of Corporate and Brand Communications

Kim Wong - Brand Manager, Hahn

Simon Rich - Creative Strategy Lead, Lion

Carol Kearney - Media Manager, Lion

Agency partners

UM Australia

Affinity

Hahn: HAHN. Kick Carbs. Not Beer.

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Hahn: HAHN. Kick Carbs. Not Beer.

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