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Cushelle: Selfishly Soft
Publicis London has unveiled a new creative platform for one of the UK’s best-loved toilet tissue brands, Cushelle, along with new creative work, “Selfishly Soft.” The platform aims to empower the nation to put themselves first and allow a little luxury, starting with the superior toilet experience that they truly deserve.
Research from Publicis London revealed that while 84% of people in the UK and Ireland cherish a moment of “me-time,” the demands of life can often get in the way. People frequently give their time, energy, and resources to others, whether it’s a boss, partner, kids, teachers, or pets. “Selfishly Soft” taps into this insight, poking fun at Brits’ tendency to always put others first with a reminder that there’s still one sanctuary where they can claim some precious “me-time” – the bathroom.
Chief Operating Officer: Trent Patterson |
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