Quilted Northern: We Quilt This City

Quilted Northern bath tissue is introducing a revamped Keep It Quilted campaign with the Quilted Queens, who are on a united mission to help shoppers in their pursuit of ultimate comfort. Sporting their signature white quilted jackets, the Queens share the message of quilted comfort that only Quilted Northern can deliver. And they do it with their catchy theme song "We Quilt This City." The trio has taken the iconic '80s song "We Built this City" by Starship and made it their own.