People in Need: The Deadly Games - Weightlifting

Czech NGO People in Need is launching a new campaign in partnership with VCCP Prague titled ‘The Deadly Games’, which highlights the atrocities taking place in countries where they operate while public attention is focused on the world’s biggest sporting event.


By contrasting sporting clashes at the Olympic Games with genuine life and death conflict, the campaign aims to draw attention to human rights and justice and to support fundraising for People in Need projects in the countries it operates in.