Kol Zchut: Less Than Excited to Share - Compensation

By hacking LinkedIn’s familiar visual identity, Leo Burnett and BBR Israel have created a powerful tool for individuals to express and share their personal challenges, making these often-silent stories visible to a broader audience.

The campaign is prominently featured on LinkedIn and other social media platforms, driving traffic to "Kol Zchut". This non-profit organization provides invaluable data and consulting services at no cost, helping individuals understand and utilize their rights.

https://www.kolzchut.org.il/