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Interactive
Kol Zchut: Less Than Excited to Share - Compensation
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By hacking LinkedIn’s familiar visual identity, Leo Burnett and BBR Israel have created a powerful tool for individuals to express and share their personal challenges, making these often-silent stories visible to a broader audience.
The campaign is prominently featured on LinkedIn and other social media platforms, driving traffic to "Kol Zchut". This non-profit organization provides invaluable data and consulting services at no cost, helping individuals understand and utilize their rights. https://www.kolzchut.org.il/
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