The accounting profession has a problem. Consideration of the profession is severely lacking because Gen Z don’t see it as 'cool'. Our mission? Future-proof the industry by changing … read morethat perception.
Research showed that students care more about their passions than future careers. So we set out to show how accounting can transform those very passions into professions. After all, behind every superstar athlete, every brand we love and every show we binge watch, there’s a financial expert. They may not be in the spotlight, but Chartered Accountants are the backbone of some of the most exciting industries across the globe.
Enter the brand platform ‘Make Epic Things Happen,’ that puts these unsung heroes into the spotlight, inspiring the next generation to see that people in accounting really do make epic things happen every day.
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