Radio ad: Alpha Support at Home: Alpha Support at Home

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Today’s senior citizens are yesterday’s bra burners, labour strikers and peace protesters. And as they age, 80% are adamantly against ending up in a nursing home.

Recent market entrant Alpha Support at Home saw an opportunity to step up as this generation’s advocate — providing the alternative care they seek in the defiant tone they speak.

Drawing from protests of the ‘60s and ‘70s, ‘Say no to the nursing home’ is a defiant, feel-good campaign that cuts through the clichés of the competition with a beautifully blunt proposition: we’ll help you stay out of the old folks’ home.

Category Other
Client Alpha Support at Home
Agency NATION
Production Mae King
Country Australia
Uploaded 5 August, 2024

Credits

Director
Nicholas Muecke
Creative Director
Nick Brz
Producer
Nicola Tate
Art Director
Oliver Prenton
Copywriter
Alice McKenzie
Sound Engineer
Justin Astbury
DoP
Emerson Hoskin
Chief Executive Officer
Greg Knagge

Other credits

Production Manager – Eva Hodder

Unit Manager – Steve Russell

1st AC - Ella Burton

2nd AC - Tamryn Morriss

Gaffer – Nic Datson

Lighting Assistant – Sam Clarke

Grip – Justin Van Zyl

Grip Assistant - Django Nou

Production Designer – Gareth Wilkes

Art Assistants - Aidan Jackson-Drewett, Riley Fraser-Waters

Wardrobe Stylist – Chloe Spalding

Wardrobe Assistant - Amy Goddard

Hair and Make-up – Natasha Stone

Hair and Make-up Assistant - Bonnie Charles

Sound Recordist - Tom Wroblewski

Stills Photographer – Josh Geelen

Stills Assistants - Dylan Starczak, Ryan Cantwell

On-set Nurse - Joy Moody

Editor – Nicholas Muecke

Colourist – Greta Van Oyen

Online/VFX – Richie Coburn

Casting – SA Casting, Buckland & Gunn

Audio Engineer – Justin Astbury

Music Supervision - Mckenzie Roberts at Music Mill

Alpha Support at Home: Alpha Support at Home

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Alpha Support at Home: Alpha Support at Home

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