#BinItAtTheRightPlace: The Meteor

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• Category Public interest
• Client #BinItAtTheRightPlace
• Agency Babel
• Country France
• Uploaded 7 August, 2024

Credits

• 
  Creative Director
  Jean-Laurent Py
• 
  Art Director
  Melchior Neyrand
• 
  Copywriter
  Thibaud Genevois

Other credits

In July and August, a lot of people hit the road to go on holiday. The number of fires along the way goes up because of cigarette butts thrown away. This campaign tries to raise awareness and change this behavior in an "impactful" way.