ADF Careers: ADF Careers Brand Launch

Creating work that feels authentic and reportage in style, when the environment is incredibly controlled with rigorous rules, is a challenge. Luckily it is a challenge Adam Ferguson has faced many times around the world, so applying it to the ADF Careers brand launch was a challenge he was raring to tackle.

Multiple recces, extensive research and planning, and a lot of collaboration with the client and agency went into capturing these brand launch images. With an agency wanting to push the authenticity, and a client willing to take that ride, the final outcome is a new, positive, but exciting face of the Australian Defence Force.