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Thai Health Promotion Foundation: Noodle Strainer
A noodle restaurant owner and his rockstar-wannabe daughter star in a surprising story that highlights a twist in parental interaction. Instead of reprimanding his daughter, the father supports her with understanding and embraces the 'Free Play' approach. Mum Films and Leo Burnett Group Thailand produced a 30-second ad for the Thai Health Promotion Foundation's 'Free Play' campaign. This campaign aims to encourage parents to let their children explore the world in their own way, fostering creativity and imagination. It touches on the common habit of parents interrupting their children's creative play, reminding us all to let kids be kids as 'Play' is at the core of the child's development.
Remark: Free Play lets children think, design, and decide how and what they want to play. This forms the foundation of their lives. It's crucial to give children the chance to imagine and experiment. They can play freely as long as they follow three rules: 1. Don't hurt yourself 2. Don't hurt others 3. Don't damage things and put things away after playing.
Client: Thai Health Promotion Foundation Related
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