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In the first edition of 'For the Birds', Frank and Bobby were hatched to tell the world that you can finally get DIRECTV without a satellite dish (much to the chagrin of birds everywhere). The challenge was: how does the brand continue to educate the world about satellite-free DIRECTV while also touting their gameday bona-fides for pro and college football? So, the brand drafted a new teammate - Deion 'Coach Prime' Sanders - to voice the newest member of the flock.
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