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Plonts: Myth of Sisyphus
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NYC-based Zach Tavel directs the absurdist launch film for plant-based cheese brand 'Plonts', planting a strong flag in the ground for the brand's absurdist perspective. Playing on increasing consumer concern about climate change, Zach parodies anxieties around whether individual efforts can significantly impact such a global threat. Enter 'Plonts', a new-to-market plant-based cheese that seeks to provide chefs and consumers alike with a plant-based alternative that tastes and melts, like dairy.
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