Aloha, the award-winning B-Corp and Climate Neutral Certified plant-based protein bar brand, today launched its first brand campaign. Developed and produced in-house with Director … read moreSteve Mapp and Fancy Content, the campaign encourages consumers to indulge in things that are “Deliciously Satisfying.” Developed by an in-house creative team and produced with Director Steve Mapp and Fancy Content, the campaign speaks to health-conscious consumers by highlighting simple joys that are universally satisfying--just like eating an Aloha bar. From popping bubble wrap to cracking open a fresh can of tennis balls to peeling paint tape off a wall, the ads capture moments that “just hit the spot.” The ads will run on premium streaming platforms like Disney+, Hulu, Prime Video, and YouTube. Social media campaigns will feature influencer content and invite creators to celebrate their own “Deliciously Satisfying” moments, leaning into socially native, ASMR-type content.
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