TV ad: Superbet: Odds

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After her historic triumph at the 2012 Olympic Games, Adriana Araújo became the first female boxer to win a medal for Brazil. This milestone was overshadowed by the need to auction her trophy in order to fulfil her dream. Thanks to the 'Odds' campaign, developed by The Juju in Brazil, the creative agency of the Untold_ ecosystem, and Superbet, a new chapter has been written in Adriana's story. The betting platform not only bought the boxer's medal but also helped her realise her great dream: to build a boxing academy.

Category Other
Client Superbet
Agency The Juju Mexico
Production Modernista Creative Producers
Country Mexico
Uploaded 15 August, 2024

Credits

Director
André Inácio
Chief Creative Officer
Renato Simões
Creative Director
André Inácio
Creative Director
ALEXANDRE LUCAS
Assoc Creative Director
Danilo Carvalho
Copywriter
Marcelo Pignatari
Copywriter
Renato Simões
Art Director
Marco Monteiro
Art Director
Danilo Carvalho
Executive Producer
Marcelo Monteiro
Executive Producer
ALEXANDRE LUCAS
DoP
Vini Bock

Other credits

Agency

Managing Director Ana Clara Grana

Account Supervisor Ana Clara Grana

Account Supervisor Raquel Marques

Planner Ligia Paes de Barros

Social Marina König

Head of Production Thais Possatti

Production

Coordinator Pedro Gomes

Coordinator Thais Girotto

Production Designer Gilberto Pereira

Post Production / VFX Modernista Creative Producers

Editor Matheus Tibira

Colour Grading Allan Almeida

Motion Designer Guava Post

Post Production Supervisor Camila Cavalcante

Music / Sound Antfood Amsterdam

Music Lou Schmidt

Music Fernando Rojo

Music Tiago Lins

Executive Producer Christiane Rachel

Executive Producer Renato Castro

Producer Lou Schmidt

Producer Fernando Rojo

Producer Lucas Baldin

Producer Luis Bergmann

Producer Vinicius Nunes

Producer Monique Munhoz

Producer Pablo Mello

Superbet: Odds

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