After her historic triumph at the 2012 Olympic Games, Adriana Araújo became the first female boxer to win a medal for Brazil. This milestone was overshadowed by the need to auction her trophy in order to fulfil her dream. Thanks to the 'Odds' campaign, developed by The Juju in Brazil, the creative agency of the Untold_ ecosystem, and Superbet, a new chapter has been written in Adriana's story. The betting platform not only bought the boxer's medal but also helped her realise her great dream: to build a boxing academy.
