After her historic triumph at the 2012 Olympic Games, Adriana Araújo became the first female boxer to win a medal for Brazil. This milestone was overshadowed by the need to auction … read moreher trophy in order to fulfil her dream. Thanks to the 'Odds' campaign, developed by The Juju in Brazil, the creative agency of the Untold_ ecosystem, and Superbet, a new chapter has been written in Adriana's story. The betting platform not only bought the boxer's medal but also helped her realise her great dream: to build a boxing academy.
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