Sapporo: Win This Fish

One of Japan's most iconic delicacies has paired itself with another – premium grade tuna – in a promotion that’s as legendary as the beer that inspired it.

Australians are now able to enter the Sapporo promotion to win a giant yellowfin tuna and an all expenses paid trip to Tokyo for two to eat it. The winners will have a chance to bid on their own fish at Toyosu Fish Market auction, then have it prepared for them at a local sushi restaurant.

Working closely with Collider and production partners, we developed the promotion alongside Sapporo’s new upcoming brand campaign – all shot on location in Japan.

Win This Fish will be brought to life through short form edits of the Film, OOH, and POS. The competition is live until October 13.