Pay It Forward: Losing Position

Netball is a safe space where (predominantly) women come together to play, socialise, and support each other. Pay It tapped into this environment, transforming it into a platform for raising awareness about domestic violence.
The campaign's strength lay in its ability to resonate with both the players and spectators. It brought domestic violence out of the shadows, encouraging women to recognise the signs, support their teammates, and feel empowered to seek help if they needed it.