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Tesalia Company: Unrepeatable Ads

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Güitig is the unique sparkling water in the world that has unrepeatable bubbles because the Cotopaxi, the highest active volcano in the world naturally produces a unique sparkling water due to its unique geologic default.
It takes more than 35 years no make naturally each bubble.
We made a livestream from the water reserve in Cotopaxi to prove that not two bottles of Güitig are the same (the same bubbles).
We used each second of this live to made thousands of commercials, billboards, prints, digital content in real time telling the unique origin of each of their bubbles.
Every second of its origin is different, so we got lot of ads.
Thousands of visuals because every moment is different.
A unique campaign, with unique results.
When you have a bottle of Güitig in your hands, it is something unique and different like its bubbles and each of its ads.
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Güitig is the unique sparkling water in the world that has unrepeatable bubbles because in the Cotopaxi, the highest active volcano in the world naturally produces a unique sparkling water due to its unique geologic default.

It takes more than 35 years no make naturally each bubble.

We made a livestream from the water reserve in Cotopaxi to prove that not two bottles of Güitig are the same.

We used each second of this live to made thousands of commercials in real time telling the unique origin of each of their bubbles.

Every second of its origin is different, so we got lot of ads.

Thousands of visuals because every moment is different.

A unique campaign, with unique results.

When you have a bottle of Güitig in your hands, it is something unique and different like its bubbles and each of its ads.

Güitig.

Unrepeatable Ads read less...

Category

Drinks, non-alcoholic

Client

Beliv-Tesalia Springs Company

Agency

MullenLowe Delta

Country

Ecuador

Uploaded7 August, 2024

Credits

Chief Creative Officer

Andre Pedrosso

Jaime DuqueCreative ChairmanCreative Chairman

Jaime Duque

Creative Director

José Lizarzaburu

Creative Director

Rodrigo Mejía

Art Director

Yeison Blanco

Copywriter

Elizabeth Cajas

Editor

Leandro Aguirre

Other credits

Responsable por Cliente: Director de Categorías Beliv: Nicolás Begaries // Field Marketing Beliv: Nicole Jama // Franchise Manager Beliv: Leonardo Mora // Jefe de Marca Tesalia: María Paola Andrade // Gerente de Marketing Tesalia: Gert Stepan, Jessica Carchi







CCO: André Pedroso // Gerente General: Juan Ignacio Gallego // Chief Business Officer: Mónica Faour. Director General Creativo: Jaime Duque// Director Creativo: José Lizarzaburu, Rodrigo Mejía // Directora de Cuentas: Andrea Viteri // Supervisora de Cuentas: Claudia Vela.



Planner: Eduardo Carvajalino. Ximena Quintero // Director de Arte: Yeisson Blanco, Melanie Rosenthal, Carlos Macías, Pablo Baquerizo, Jonathan Aguiar. Redactor: José Lizarzaburu, Elizabeth Cajas, Sebastián Bonilla. Agencia de Medios: Right Angle Media / Productora Agencia: Diana Hungría / Editor Agencia: Leandro Aguirre --Earl Moore // Agencia Medios: Right Angle Media

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