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Saudi Tourism Authority: This Land Is Calling
In a world where we have seen it all, done it all, there is still one untouched land ready to be explored: Saudi Arabia. Ever since Saudi started to open to the world, some explorers decided to embark on an unprecedented adventure. In many ways, it was as if they had landed on a different planet. Little by little, they discovered breathtaking landscapes, in a country as vast as a continent. They discovered a unique culture, a land of storytellers. They discovered and met exceptional people, curious and heartful, a new generation of women and men embracing changes in an unprecedented momentum. To pay tribute to this momentum, to all those changes taking place in Saudi Arabia, we chose to portray a woman, who travels alone throughout the country, discovering the beauty of its landscapes, the strong cultural heritage, and the amazing hospitality of its people. She has been the first, but she will not be the last as, now, This Land is Calling.
Brand Managers: Fahd Hamidaddin, Raad Alkhanbashi, Arcan Murshid, Lama Alhanaki, Rayan Akhonbay, Lulua Alrodhan, Yazeed Almujalli |
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