Dove: Katrine

Dove and Edelman have created a new campaign that flips the concept of ‘ageism’ on its head. As the brand approaches the 67th anniversary of its iconic Beauty Bar, its new campaign “Beauty Never Gets Old” blends purpose with product in stunning creative that cheekily leans into the misguided perception of the Beauty Bar as ‘a product for your grandmother’. The hero film showcases 10 powerhouse women who have been lifelong beauty-bar users, celebrating the essence of undying beauty with aging.