Print ad: 3 Sweden: Survival Of The Flippest

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Top 6: September 4th 2024

For the summer launch of Samsung's new flip phone, telecom operator 3 created a campaign to clearly highlight the product's number one benefit. When viewed from a certain angle, the new phone resembles a mouth devouring an older, inferior flip phone model, echoing a reimagined version of Herbert Spencer's famous quote, "Survival of the fittest."