UNDO: Meet Maria

As a part of its ongoing partnership with the California Tobacco Prevention Program (CTPP), a program of the California Department of Public Health (CDPH) publicly known as UNDO, Duncan Channon has launched "Exhale," a campaign that spotlights the power of diverse voices in the ongoing battle against Big Tobacco. Launched on August 19th, the campaign tells personal stories from a diverse array of Californians, capturing different viewpoints and experiences of those who are trying to make a change. UNDO and Duncan Channon conducted an exhaustive search across the state, uncovering voices that are often marginalised or overlooked. This commitment to inclusivity led to the filming of stories in four different languages, capturing the rich tapestry of California’s multicultural landscape.