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Web Film

Fujifilm: [Mind]ography: the world's first printed memories.

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“This is literally cutting-edge, mind-reading research.”
- Dr Paul Scotti, Research Scientist.

Fujfilm INSTAX is proud to present [Mind]ography, the world’s first memories printed straight from the mind.

[Mind]ography is an experiment that sits at the intersection of science and art. Lead by a team of experts, the memory reconstruction process combined fMRI brain scans and cutting-edge machine learning to literally reconstruct memories from the mind of Nicole Toum, a support worker from Sydney.
Credits Other credits

Client – Fujifilm

General Manager – Photo Imaging Division: Mary Georgievski

Head of Product Marketing Operations – Photo Imaging Division: Daniel Paul

Brand & Digital Marketing Manager: Sakshi Vyas

Senior Product Manager – Photo Imaging Division: Roy Kim

Brand & Marketing Coordinator – Photo Imaging Division: Vanessa Chen



Agency – HERO

Executive Creative Director: Ben O’Brien

Senior Art Director: Mitchell Sutton

Senior Copywriter: Josh Campbell

Art Director: Charlotte Smith, Johnathan Akiki

Designer: Sammy Lee

Studio Manager: Daniel Hickey

Senior Producer: Jeff Edwards

Executive Planning Director: Lu Vardy

Junior Planner: Grace Coutts

Senior Account Manager: Sophie Toy

Communications Director: Ebony Santin

Communications Manager: Stephanie Rinaldi

Social Manager: Gemma Davies



Production – Chisel

Senior Producer: Emma Whitehouse

Directors: Jarid Seymour / Emily Mays

DOP: Jarryd Sinclair

Editors: Ben Bowles

Colourist: Peter Danks

Mix: Anthony Marsh

Animator: Adrian Katz

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