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KitKat: Break Better
Break Better, created by VML, is a fully integrated campaign spanning TV, online video, out-of-home, social and influencer, and will go live across the world, starting with the UK, followed by the rest of Europe, Canada and Australia. The campaign will be further adapted for different countries across the globe. The hero film at the centre of the campaign sees a man in a bustling office contending with a swarm of paperwork, sticky notes and office tech that cling to him like magnets. Against the backdrop of Queen’s iconic anthem ‘I Want to Break Free’, he walks out of the office in pursuit of a break. The day-to-day paraphernalia only drops to the floor once he opens a four finger KitKat and snaps the crispy chocolate wafer bar. The advert ends with the iconic tagline ‘Have a Break, Have a KitKat’.
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