Hansa Pilsener: Okrrr

Every beer brand is trying desperately to win over the 18 – 30-year-olds. Their advertising is steeped in Gen Z lingo and the latest fashion trends. Hansa Pilsener isn’t about that life and have set out to differentiate themselves as the beer that speaks to the older generation, the plus 30s.

In this radio campaign they make their position very clear by telling the Gen Z’s there’s a beer for them, but it’s just not a Hansa Pilsener.