Print ad: KidsCan x Meridian: Kids Can't Wait

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Top 6: September 11th 2024

Currently, more than 10,000 children across New Zealand are waiting for support from KidsCan, the largest waitlist in the charity's history. To drive donations, we had to make this crisis tangible. We transformed the front page of our national newspaper, replacing the usual news story with the locations and ages of children on the waitlist, making the stark reality of KidsCan’s situation impossible to ignore.

Category Charities & appeals
Client KidsCan x Meridian
Agency The Monkeys Aotearoa
Production Assembly
Country New Zealand
Uploaded 4 September, 2024

Credits

Chief Creative Officer
Damon Stapleton
Creative Director
Christie Cooper
Creative Director
James Conner
Associate CD / Art Director
Liz Richards
Associate CD / Copywriter
Nick Dellabarca
Business Director
Michael Doolan
Designer
Vivian Heng
Head of Integrated Production
Rosie Grayson
Strategy Director
Craig McLeod
Senior Designer
Lucinda Fortescue-Hansen
Chief Client Officer
Storm Day
Integrated Producer
Callum Crabb

Other credits

Client: KidsCan

CEO and Founder: Julie Chapman

General Manager of Fundraising and Marketing: Lisa Andrews

Marketing and Communications Manager: Leigh Jeffs

Marketing Executive: Sasha Va’a

Principal Partner: Meridian Energy

Head of Marketing: Tom Probert

Meridian Marketing Lead: Rhys Musson

Marketing Manager – Brand and Media: Jordan Fahey

Branded Partnership Manager: Jules McMillan

Media Agency: OMD

Head of Planning: Chrissy Payne

Account Manager: Andy Vernon

KidsCan x Meridian: Kids Can't Wait

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KidsCan x Meridian: Kids Can't Wait

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