Farmers Union: Tub-aware

In Australia each person throws out more than $2000 worth of food a year, most of which could have been eaten such as fruit, vegetables and leftovers.

Farmers Union Greek style yogurt has the flavour that can go with anything and makes everything delicious.

So we re-purposed our tubs, turning each one into tub-aware. Encouraging people to not only reinvent their leftovers using our yogurt, but to use their empty yogurt tub to store them.