Squirrel: Wake Up to The Squirrel Effect

Squirrel has partnered with Special New Zealand to launch its new campaign and brand platform which challenges New Zealanders to wake up from their money slumber, so they can reach their goals faster. "Wake Up to The Squirrel Effect!" is the rallying cry from a cheeky little red squirrel called Bernie. The charming squirrel with a ton of attitude pops up unexpectedly to push Kiwis to "change what you’re doing with your money, to change your future", in the first integrated campaign for financial services provider Squirrel.