In Colorado, the competition for skiers and snowboarders is fierce, with numerous resorts offering diverse options based on convenience, terrain, and pass holder limitations. Many pass holders have a multi-resort pass, and will hold out using it until the spring, when the snow is considered at its “best” Arapahoe Basin, Colorado's Premier Ski and Snowboard Area, tapped its creative agency of record, Cactus, to shift pass holders’ perspectives on the season and encourage them to enjoy the resort throughout the entire season. The hero spot features a dreary corporate office with a young woman lunging through the cubicle hallway during her workday. As she pans by, “Are You Ready For A Legendary Season?” appears in writing.
