Super Bock: The Helping Hand

The new Super Bock mini label turns blue when the beer is at the perfect temperature for
consumption. But even a beer like this is not immune to the warming effect of our hand while we
hold it during a gathering with friends. That’s why the "Helping Hand”, a glove to keep beer always
cool in the palm of your hand, was launched. The "Helping Hand” works like a koozie that can be
used to hold the beer without warming it. The cooling gel is detachable to be placed in the freezer
and the glove's fingers have magnets at the tips so that the item can conveniently stick to the
fridge.