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Progressive Insurance: Backup Backup

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When quarterbacks are having an off day, there is a backup waiting on the sideline for the chance to get the job done for the team. What if everyday life for normal people worked this way? What would it be like if with any project or chore you had difficulty with, a backup could come in, take your place and finish what you started? That’s what Progressive’s new NFL campaign – The Backup – explores, with the help of some of the league’s long-standing backup quarterbacks including Josh Dobbs, Jacoby Brissett, Case Keenum, and Colt McCoy. Each QB will be featured in a unique spot, all reinforcing that while backups may not be waiting to step in with an assist in real life, Progressive provides coverage that you can count on for your home and auto.
Credits Other credits

Agency

Chief Client Officer Val Bettini

Executive Producer Pat Carney

Assistant Producer Maria Torres

Marketing Director Andrew Arnot

Marketing Director Alex McSweeney

Marketing Director Emily Neal

Project Manager Samantha Trythall

Business Affairs Manager Lisa Belden Colucci

Business Affairs Manager Elyssa Ahern

Post Production / VFX ZERO VFX

Post Production / VFX The Color Refinery

Colourist Rob Bessette

Editorial Cosmo Street Editorial

Editor Aaron Langley

Edit Assistant Jared Zygarlicke

Producer Paolo Solarte

Music / Sound Soundtrack Group

Sound Designer Mike Secher

Music / Sound Singing Serpent

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