Tom Ford's Winter 2024 campaign is a cinematic narrative set in Shanghai, commonly referred to as Modu—the "Capital of Magic" by its inhabitants. The campaign unravels through a series of three interwoven stories, each capturing the city's contrasts of darkness and light, tradition and modernity. Produced by international production company HAMLET and directed by Tom Ford’s Senior Director Brand Image Zhang Qingyun, the 2 minute film is a cinematic glimpse into the heart of the city and sets the scene for the narrative of three distinct characters portrayed by top models Fei Fei Sun, Rianne Van Rompaey and Meng Yu Qi.
