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Tesco F&F Home: Fashion Now Does Homeware

Tesco is launching its newly revamped range of curated and stylish home items, F&F Home, with a new campaign created with BBH London. The visually arresting F&F Home ‘Fashion Now Does Homeware’ campaign features striking fashion pieces, designed and created with renowned artist Thomas Bird from hundreds of pieces of homeware. The fashionable pieces include a chic dress made out of dinner plates, a glamorous gown made out of forks and spoons and a luxurious coat created from cushions. No AI or CGI was used to create any of the outfits or shots, with all items painstakingly made by hand, using hundreds of plates, and 500 spoons and forks.
Credits Other credits

Print Producer Pippa White

Head of Design Liam Thomas

Designer Ant Jones

Designer Adam Buckland

Planner Jess Garlick

Planner Salwa Ainaqi

Planner Saskia Jones

Business Lead Anna Rosenthal

Account Director Sammy Mendel

Account Manager Ashleigh Jacobs

Social Director Tom Newman

Account Manager Phoebe Evans

Media Essencemediacom

Post Production / VFX Creative Outpost

Flame Lead James 'Krispy' Cornwell

Flame Artist Tim Davies - Creative Outpost

Flame Artist Taylor Vaux-Nobes

Colourist Alex Nerzic

Executive Producer Caroline McNulty

Producer Andy Salem

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