Garbergs: Say it like a fisherman

In 2024 Fisherman’s Friend launched a new Nordic concept, 'The Strong Original'. The brand symbol, the fisherman, has returned dressed in the brand's characteristic colors and appears in new and unexpected contexts.
The campaign 'Say it like a fisherman' is an on-pack campaign where Fisherman’s Friend's fisherman helps to express what you want to say to your boss, friend, partner, local politician, or whoever you want to send a strong message to, straight from the salty waves of the North Sea.