Rok Vegas: Ass

Rok Vegas, at the New York-New York Hotel & Casino, is a brand new nightclub that features all genres of music in a complete sensory-overload environment. Rok Vegas is the first ever club with a 360 degree video screen for an Imax-like club experience—throbbing music, pulsating lights and motion graphics surround the club and create a high energy, chaotic environment that can best be described as fun and sexy with an irreverent and edgy attitude. LA-based independent creative agency David&Goliath wanted to establish a brand image that would communicate what Rok’s “sexy, confident attitude” is all about. Through print and outdoor ads, the brand lets people know that Rok Vegas is THE club to come to for a high energy, don’t-give-a-f***, good time. David&Goliath’s goal was to generate excitement and momentum for the launch of the hottest new nightclub on the Vegas Strip.