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The Open Polytechnic of NZ: Open World
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Open Polytechnic had long been positioned as providing learning for those that could not attend traditional institutions. Ogilvy Wellington's challenge was to reposition open learning as the preferred method of learning for the way we now live - which is characterised by new technology, flexibility and lifelong change. Showing OP as the perfect education provider for this world, makes it not a necessity, but a preferred choice, and reinforces Open Polytechnic as a leader in providing 'Open Learning for an Open World'.
The brief called for a sweeping statement of leadership, based in new possibilities and change. So we wrote one. Then we brought it to life with type design and animation as big and distinctive as the message itself to create something unique, striking and memorable.
Producer - Jane Byrne |
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