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Republic of Singapore Airforce Recruitment: I am The Wind
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The brief was to distill the complexity of Singapore’s fully integrated, highly flexible, and operationally relevant Third-Generation Air Force, into a simple, emotive film.
Marrying the concepts of formidable force in cutting-edge technology and the unwavering spirit of its members, DDB Singapore has created an inspiring corporate and recruitment campaign for the Republic of Singapore Air Force (RSAF). The idea evolves from the depiction of Wind as an element that delivers strength to people wherever and whenever it’s needed. It is an idea that defines the very essence of the RSAF: it’s there for a higher purpose.
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