Interactive ad: Lipton: Tangy Sweet Fizzy Tongue Twister

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Top 6: September 25th 2024

Lipton Za isn’t just the average lemon tea; it’s got that “Tangy, Sweet, and Fizzy” punch in every sip,
refreshing you in one go. Just hearing “Tangy, Sweet, and Fizzy” should make you think of Lipton Za!

So, Lipton Za wants to share this Tangy, Sweet, and Fizzy vibe beyond just drinking it.
We’re creating an online experience where “Tangy, Sweet, and Fizzy” is more than just words—it’s a whole mood.

Introducing the social challenge “Tangy Sweet Fizzy Tongue Twister”!
The challenge is to say this tongue-twisting phrase:
“Tangy taste, sweet delight, fizzy fun that feels just right, twist and turn, feel the zing, fizzy flow in everything!”

We’re kicking it off with “OppaHong,” a hilarious Korean KOL on TikTok who almost speaks Thai fluently. He’s bringing the fun and daring you to try our tongue twister, showing how it’s so tangy, sweet, and fizzy that it’ll have your tongue in knots! This challenge is perfect for all the Gen Z peeps who love a good tongue-twisting challenge.

But Lipton Za isn’t stopping there! We’re cranking up the fun by turning this tongue twister into a catchy jingle, thanks to the famous T-POP singer “Sarah Salola.” She’s adding some serious coolness, so Gen Z can sing along. We’ve even got influencers covering it in different styles—Hip-hop, R&B, and Thai contemporary style—turning this Tongue Twister phrase into a viral hit on TikTok and spreading across other platforms!