TV ad: Absa Corporate and Investment Banking: Invested in your story

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Following Absa bank’s “Your story matters” brand repositioning in February 2024, we had to reposition the Corporate and Investment Banking side of the business for an entirely different audience: corporates and multinationals. To do this we developed a strategy centred on the concept of “Invested in your story” and demonstrated how Absa CIB is a trusted partner whose long-term commitment goes far beyond just transactions.