Dr.Prakti: The fight

Clovin, the biggest polish producer of green household chemicals, operating on several European markets, has just launched a campaign for its new dishwasher detergent brand Dr.Prakti. The campaign is based on surprising insight – more than 40% of couples argues over the right way of loading a dishwasher, the main reasons to fight being: to prerinse or not to prerinse, should you presoak and how crooked plates can ruin it all. From there comes the surprising benefit of new dishwasher gel – it gets rid of the most of the reasons to fight over dirty plates.

The humorous 60s spot is part of digital and TV campaign in Poland and other European markets, supported by influencers’ content around dishwasher fights.