Switzerland Tourism: Falling For Autumn

For the first time, tennis legend Roger Federer has teamed up with Switzerland Tourism (ST) to promote the beauty of the Swiss autumn season. In a video shot outdoors amid the majestic scenery of the Swiss mountains, Federer stars alongside acclaimed Danish actor Mads Mikkelsen. Inspired by Mikkelsen and the vibrant autumn landscapes, Federer showcases a playful side of himself like never before. The teaming up of Federer and Mikkelsen is part of the largest autumn campaign in the history of ST. A tennis fan, renowned for his intense stage presence; Mads Mikkelsen played a variety of roles in Danish productions before achieving international success for his portrayal of Le Chiffre in Casino Royale in 2006. In ST's latest campaign, he passionately and sensually embodies the Swiss autumn alongside ST’s ambassador, Roger Federer. Mikkelsen can be seen hugging a tree or a cow, climbing to the peak of a fir tree or practicing barefoot yoga, all after plunging into the fresh waters of a mountain lake.