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Montefiore Einstein: Everyone Loves a Comeback
This is a story of a real New Yorker told in a cinematic way, narrated by another real New Yorker, Paul Giamatti. It’s a comeback story about a man who faced death, got a lung transplant, and came back stronger. Paul Rivera is at the heart of the film, and his story (like so many of Montefiore Einstein's patients) is special. He was turned down by multiple hospitals before experts at Montefiore Einstein’s Advanced Lung Failure and Lung Transplant Program (which specialises in saving patients with complicated medical profiles, like Paul) took his case, successfully gave him a lung transplant, and released him from the hospital, full of hope and finally able to breathe. Titled, 'Everyone Loves a Comeback,' the hero 2:30 spot tells Paul’s story. After serving in the Army, Paul moved home and became one of those hard working citizens who keep New York City going. Working construction and HVAC his whole life, he was building a career he was proud of. But then the cough started. And it was persistent.
Chief Marketing Officer Loreen Babcock |
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