Samsung SmartThings: Smart Home

Samsung launches its new campaign by creating a new episode of “El Chavo del Ocho”, one of the most iconic TV series in Latin America. Presenting and highlighting the company’s connectivity solutions through the SmartThings system, the strategy the brand demonstrates in a playful way all the benefits and facilities that the platform brings to people’s lives. To achieve it, Samsung developed this exclusive campaign in partnership with Mexican Grupo Chespirito, the original producer of the series. Created by Cheil Brasil, the communication will be broadcast throughout Latin America.