Love Better: Love Creep Pattern #7
‘Love Creep’ is a new piece of language that describes how love can turn into a pattern of control. Each individual piece of AV is created from real people’s experiences.
The AV directs young people to Lovecreep.nz to learn more and create their own patterns of control, based on what they may have experienced, seen or used. These edits are being shared anonymously across TikTok, showing up in young people’s feeds and prompting them to reflect on their own relationships.
- Category Public interest
- URL http://Lovecreep.nz
- Client Ministry of Social Development
- Agency Clemenger UnLtd
- Production Assembly
- Country New Zealand
- Uploaded 25 September, 2024
- Director
Matt Von Trott - Chief Creative Officer
Brigid Alkema - Creative Director
Alex Metson - Creative Director
Julia Ferrier - Creative Director
Emily Beautrais - Executive Producer
Jane Oak - Senior Producer
Christina Hazard - Senior Producer
Carne Godfrey - Business Director
emma brown - Editor
Mark Tretheway - Photographer
Steve Boniface - Strategy Director
Jake Firman - Finishing Artist
Leon Baldock - Developer
Matthew Wilson - Account Executive
Tylah Kiriona-Mckenzie - Head of Business Management
Liss Neustroski
Ministry of Social Development
Lead Advisor, Social Action - Zaffa Christian
Senior Advisor – Cherie Knights
Film Production Co - Scoundrel
Live Action Director - Jamie Lawrence
Producer - Claire Kelly
DOP - Tammy Williams
Sound Design/Audio Post: Cam Ballantyne, Beatworms
Photography
Steve Boniface – Photographer, Loupe Agency
Retouching – Linn Svensson, Notion London Retouching
OMD
Group Business Director – Marty Bull
Business Director – Leandra Cloete
Account Director – Cathy Angell
Digital Director – Zaaiyee Foong
Programmatic Specialist – Isadora Rodriguez
Activation Manager – Rounak Shrivastava
Activation Assistant – Shivangi Chawla
SEO Director – Thomas Fondrat
Activation Assistant – Erica Shen
FUSE
Content Partnership Director – Ariane Russ
Social Business Director – Georgia Sullivan
Community Manager – Harry Manning
Social Media Community Manager – Abby Lane
Verian Research
Behavioural insights Director – Kathryn Robinson
Senior Qualitative and Cultural Insights Specialists – Jordan Ogilvy Lapish
Senior Qualitative and Cultural Insights Specialists – Matahana Tikao Calman
Senior Qualitative and Cultural Insights Specialists – Tialìe-Dawn Parkes
