Young love is the BEST. It’s full of juicy, hot and heavy feelings. But those amazing feelings can turn into something else. The mist of love can cloud controlling behaviour; actions that in isolation appear loving, but when they become a pattern, are anything but.
‘Love Creep’ is a new piece of language that describes how love can turn into a pattern of control. Each individual piece of AV is created from real people’s experiences.
The AV directs young people to Lovecreep.nz to learn more and create their own patterns of control, based on what they may have experienced, seen or used. These edits are being shared anonymously across TikTok, showing up in young people’s feeds and prompting them to reflect on their own relationships.
