TV ad: Battlegrounds Mobile India: Anyone Se Everyone Tak

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Boosting accessibility to the gaming industry across India, Battlegrounds Mobile India (BGMI), the popular mobile battle royale game announces the launch of a new campaign, “Anyone Se Everyone Tak”. The campaign conceptualised 22feet Tribal Worldwide India aims to create a more inclusive and welcoming environment for gamers across levels, highlighting that BGMI is not solely for highly skilled players – it’s inclusive, welcoming, and fun for everyone. The film unfolds a series of relatable, everyday situations where people find themselves struggling or failing at a task. Each scene is paired with a humorous yet dead pan voice-over, highlighting the fact that real life often demands complex skills and expertise. However, the twisted end highlights that BGMI as a game can be enjoyed by anyone and everyone.