UHN Foundation is excited to unveil its first mass-media fundraising campaign under the UHNITED brand platform. Launched in January 2024 in partnership with Zulu Alpha Kilo, the UHNITED platform spotlights the world-renowned institutions and people working together under the UHN umbrella to achieve never-been-done advancements in health care. Phase two of the campaign continues to showcase UHN’s global impact and emphasizes the crucial role of donations in supporting this work. Directed by award-winning Brent Foster, the spot features real UHN employees, donors, and some of the patients whose lives were positively impacted at UHN. These inspiring and life-changing moments trigger literal impact waves that spread across the hospital, the city, and beyond—an unignorable metaphor for UHN’s impact on health care around the world. The deeper story behind each scene can be read online at UHNITED.ca.
