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Funky Pigeon: Give a Funk
Funky Pigeon announces the launch of its new brand identity in collaboration with newly appointed creative agency of record, VCCP London, marking the beginning of a new chapter for the greeting card and gifting brand. Following a competitive pitch process, Funky Pigeon has partnered with VCCP to rejuvenate its iconic brand. The new campaign, titled ‘Give a Funk’, aims to galvanise the nation into more personalised card and gift buying with the help of Funky Pigeon. Central to the campaign is the introduction of Funky Pigeon’s charismatic mascot, Funky, who leads the charge alongside her backing band, the Funkettes. This ensemble injects a vibrant energy into the brand. VCCP’s global content creation studio Girl&Bear worked with renowned animation director Tim Hope and Passion Pictures on the 30” film at the heart of the campaign. The film captures a humorous moment in a petrol station, where Funky Pigeon’s infectious spirit transforms a mundane, thoughtless card selection into a heartfelt gesture. Featuring animated sequences and lively music, the film encourages viewers to “put some heart and soul” into their gifting choices at funkypigeon.com.
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