Land of Food (Matriket): Land of Food

A fairy-tale that brings to mind classic Swedish tales.

Lidl Sweden has designed and built a miniature world of 18 square meters. The physical world is brought to life with the help of 3D-animated characters, animals, and vehicles – and forms the basis for both films and still images. Everything is filmed using a Cyclops camera that can move with millimeter precision.

Every little detail, from road signs to mailboxes and the animated figures, has been designed to make the Land of Food (Matriket) as magical as it is unique. The world has been narrated by a voice that brings to mind the classic Swedish fairy-tales.