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KFC: First Bucket’s On Us
It’s that time of year again, when the iconic KFC bucket takes centre stage, ready to serve up a delicious helping of joy and nostalgia for their biggest digital promotion of the year - “First Bucket’s On Us.” Introduced by Colonel Sanders in the 1950’s, this beloved bucket has become more than just an iconic container; it’s a symbol of comfort, celebration, and finger-lickin’ good times across the globe. From family feasts to late-night cravings, the KFC bucket is the ultimate culinary companion. So, to celebrate this timely promotion, KFC is flipping the script by tapping into its bucket of fame, showing it in a way Canadians have never seen before – from the inside, out. Developed by Courage Inc., the campaign kicks off with a vibrant 30-second spot directed by Justin Abernethy of Spy Films. The spot captures the thrill of getting your first bucket for free, featuring a vibrant array of characters that celebrate the universal love for KFC’s iconic bucket. With a special focus on the Original Recipe Chicken Tenders— now a beloved favourite among Canadians — this campaign brings bucket love to life in a fresh, exciting way for a younger generation of chicken fans.
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